unrefinery
February 22, 2010  ·  style

Pastel Denim. Et Tu, Hugo Boss?

Pastel denim. (Sigh.) It sounds like a punchline, doesn't it? As if white denim wasn't bad enough, now we have this, rolled out by everyone from Uniqlo to Hugo Boss. OK, maybe there's an artistic vision here that just escapes us: perhaps this is like heavy metal bands wearing women's makeup in the 80s, hoping to travel through gay and come out the other side. Or it could be a reference to European continental style with the coloured pants and sport coats. Or (and we're going with this one) maybe it's just a really stupid f**king idea.

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