Odin first came to our attention years ago as one of the few cutting-edge menswear shops to carry the Coventry label, and this focus on brands that appeal to a niche market and are not particularly cheap made them an unlikely collaborator with Target for their Shops at Target collaboration. The biggest fear when seeing a label like this make their products accessible at a mass-market price point is that there will be compromise in the quality of materials, but in fact one of the better bets in the collection is actually the cheapest—a $20 acrylic scarf (go figure) that is soft, stretchy, has a great texture and is a usable size. Some other interesting pieces, left to right: Fair Isle-ish cotton sweater [$35]. Shawl collar jacket in cotton moleskin [$100] that looks great but frankly feels kinda cheap; wait for a sale on that one. Slim straight-leg canvas trousers [$35] and grey chukkas [$45] for the kids.