unrefinery
September 24, 2010  ·  mail  ·  style

Mailbag: Armani Freakin' Exchange, yo

Noguido asks: "Is it EVER possible to wear Armani Exchange without looking like a 'Jersey Shore' cast member? I get emailed discount codes for them all the time and after a few months of this I'm starting to think about it." Answer: (Sigh.) A|X is, of course, the shameful division of the Armani empire that Giorgio doesn't like to talk about. When the company opened its flagship store in New York, the shops in the massive 5th Avenue structure included Giorgio Armani, Emporio Armani, Armani Junior, Armani Jeans, and even the housewares label Armani Casa. Notice anyone missing on that list? That said, A|X occasionally does all right with basic knits, blazers and leather jackets when they don't stick their logo and/or big stupid prints all over everything. This is unfortunately the exception rather than the norm. Roughly 3% of their stuff is wearable.

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