unrefinery
April 22, 2009  ·  design

How to decorate like a dork

Regular reader and friend of the site Snowflake pointed us to the new catalogue from West Elm, where somebody got the bright idea to intersperse the pages with endorsements from anonymous, extremely creepy-looking neanderthals who say things like "my idea of a good day involves skydiving, snowboarding, biking and paragliding" and "staying in is the new going out." Snowflake writes: "Yeah, West Elm, your customer base is so void of creativity that it needs an 'adventure seeker' and a 'prepster' to proffer design and decor advice. FAIL. I'm looking for furniture, not someone to sell me some weed."

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