unrefinery
February 24, 2009  ·  tech

General Motors' Saab Story

General Motors never really knew what to do with Saab. When they purchased a controlling stake in the company back in 1990, a Saab was a beautiful, curvy, and well-built Swedish car—an automotive Anita Ekberg, if you will. In the years that followed, GM systematically dismantled everything special about the marque, phasing out their quirky and original designs in favour of rebadged GM sedans, wagons and Ohio-built SUVs with a couple of token European-looking body panels... and losing money almost every year. Now comes word that GM will shed the brand, so here's hoping a buyer emerges to restore Saab to its former glory of luxury and innovation. Lord knows nobody could do any worse than GM has.

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