You might consider it a practical matter to buy your beach towel at the same place you got your overpriced designer swim trunks, but you'd be surprised—the great sorts of retro patterns on current swimwear by Gant, Onia, Reyn Spooner, etc. are more likely to be found on towels at the most banal stores and brands imaginable. Which generally means cheap, which generally is desirable for a big cotton rectangle mass-produced in a third-world country. Shown left to right: Better Homes and Gardens at Wal-Mart. Target. Sears. Pendleton.